Homeowner leads that are actually yours — never resold.
We run the ad campaigns, cover the cost of getting them, and send every lead to one roofing or HVAC contractor at a time. Currently placing exclusive roofing leads and HVAC leads across Philadelphia, South Jersey, and Pennsylvania. You pay per lead, nothing else.
No retainer. No long-term contract. Bad lead? We replace it.
1 homeowner, sold to up to 4 contractors at once. A proposal war, not a job.
1 homeowner, sent to one contractor — you. Straight from our own campaigns.
Most crews have a folder full of leads that were never real jobs.
Sold to you anyway, because whoever generated it was optimizing for volume, not fit. We front the cost of finding the lead and carry the risk on quality. If it isn't a real match for the work you do, we don't send it — that's the model, not a guarantee bolted on afterward.
From application to your first lead
No marketing team to manage, no ad account to learn — we handle the campaign, you handle the job.
You apply
Tell us your trade, service area, and crew size. Takes about two minutes — no commitment yet.
We run the ads
We cover the ad spend and run campaigns aimed at homeowners actively looking for your service, in your area.
You get the lead, exclusively
A qualified homeowner reaches you directly — never split with another contractor. You pay per lead, that's it.
How we generate your leads
Three channels, each built for a different kind of lead — not every job needs the same engine.
Paid Ad Leads
Our own Meta ad campaigns targeting homeowners actively looking for roofing or HVAC work. Exclusive and real-time, with pay-per-lead, pay-per-call, and retainer options.
SEO Leads
Organic search leads from Ashira-owned local sites — typically the highest-intent leads available. Rolling out as we expand past the pilot markets.
AI-Qualified Transfers
An AI intake call confirms interest, service area, and timing before a lead ever reaches your phone — so every call that lands is one worth taking. In development.
Built around the two things that actually go wrong with bought leads
Exclusive roofing leads and exclusive HVAC leads — not another shared marketplace lead you're competing for.
Exclusive, not shared
Most pay-per-lead programs sell the same homeowner to several contractors — that's what turns a lead into a bidding war instead of a job. Every Ashira lead comes from our own campaigns, to one contractor at a time.
Replacement guarantee
If a lead is invalid — wrong number, duplicate, outside your service area, or the homeowner says they never inquired — we replace it. No argument, no hoops.
No retainer, no contract
No monthly fee to keep the lights on, no multi-month agreement. You pay per lead delivered and can step away anytime.
We front the ad spend
During your pilot, we cover the cost of the campaign itself. You're not funding an ad account you don't control — you're paying for results that show up.
What's a lead actually worth to you?
Plug in your own numbers — a real calculator, not a stat we made up.
Before you apply
Straight talk on buying leads
Exclusive vs. Shared Leads: Why It Actually Matters
The real reason "shared" leads turn into a bidding war — and what to ask before you buy any.
7 Questions to Ask Before You Pay for a Single Lead
A short checklist for vetting any lead provider — including us.
How Pay-Per-Lead Pricing Actually Works
Exclusive vs. shared, real-time vs. aged — what drives the price of a lead.
Pilot spots are limited per market.
Apply in under two minutes. No upfront cost, no obligation — see the lead quality for yourself first.
Apply for a Trial Batch →