For roofing & HVAC replacement companies

Leads verified to want the job you actually do. Nothing else.

Most lead sellers pull from a broad home-services form and hope it's close enough. We check first — service, urgency, and fit — before it ever reaches you.

See the math Ask about a sample batch

Verified

LEAD #10142

Full Roof Replacement

PropertySingle-family, asphalt shingle

UrgencyActive leak, wants quotes this week

Status✓ Confirmed intent

Built for two trades

One standard, two trades.

Roof Replacement

What we don't send: someone asking about a ladder rental, or a $400 patch job labeled as a "roofing lead."

Illustrative example

Avg job value$14,000

Assumed close rate25%

Revenue per lead$3,500

HVAC Replacement

What we don't send: a filter-and-tune-up request, or a rental unit with no authority to approve a full system.

Illustrative example

Avg job value$7,500

Assumed close rate25%

Revenue per lead$1,875

How it works

Three steps, nothing you have to manage.

We verify

Every lead is checked against one question — do they actually want this job — before it's ever sent.

We deliver

It lands in your hands while they're still ready to talk. No campaigns to run, no ad account to watch.

You close

We stay out of your sales process. We're judged on exactly one thing — did it convert.

Why this exists

Most crews have a folder full of leads that were never real jobs.

Sold to you anyway, because whoever generated it was optimizing for volume, not fit.

We front the cost of finding the lead and carry the risk on quality. If it isn't a real match for the work you do, we don't send it — that's the model, not a guarantee bolted on afterward.

Someone else's lead"Need a ladder set up against the second floor."

Someone else's lead"Just need my furnace filter changed."

Ours"Roof's leaking after the storm, want quotes by Friday."

The math, worked backward

You're not paying for a contact. You're paying for a shot at a job.

Average job value

Your typical close rate

Expected revenue per lead

$3,500

The number a lead's price should be judged against — not what it costs to generate one.

Defaults shown are illustrative examples, not guaranteed figures — plug in your own numbers.

Pricing

Priced against the job, not a rate card.

Pay per lead

No retainer, no ad account to fund. You pay when a verified lead lands, not before.

Set by market

Price reflects your real job value and close rate, worked out together — not a fixed national rate.

Start small

First batch is a trial size, on us to price fairly — judge the quality before committing to volume.

Get in touch

Want to see what a real batch looks like?

Tell us your trade, your market, and how you close leads today. Happy to send a small batch first and let you judge it against what you're used to.

Email sam@ashiraleads.com